Trainer Resources
Practical advice from a trainer with 13 years of experience, whether you just got certified or you've been training for years.
Getting started
Just passed your personal trainer exam? Here's what to do next: where to train, insurance and business licenses, pricing, finding your first clients, and finding mentors.
5 min read
Messaging and your profile
Most personal trainer marketing says the same thing: custom plans, nutrition, an app. Here's why that doesn't win clients, and what to say in your profile, flyers and posts instead.
4 min read
Decide where and how you'll train, sort out insurance and any business license you need if you're working for yourself, set your prices, and start telling people you're taking clients.
If you work for yourself, yes. Gym employees are usually covered by the gym. If you contract out of a gym, the owner may also require you to list the gym as an additional insured on your policy.
It depends on where you live. If you train clients on your own, check with your city or county's business licensing office or your local small business center.
Start with what other trainers near you charge, and don't try to be the cheapest. Price where you can make a living and still give every client your full attention. Packages help clients commit.
Usually from people who already know them: friends, family, coworkers and their gym. After that, clear marketing that says who you help best is what gets strangers to reach out.
Don't list what every trainer does, like custom plans and nutrition guidance. Say who you help best, what working with you is like, and why you, in your profile, flyers and posts.
Eventually. Training the general population at first is normal and a good way to learn who you like working with. Decide who you help best as soon as you can, and say it.
Create a free TrainerMatch profile. Clients come to you, and you only pay $12 for the leads you choose.